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Oztix Ticketing Solutions
Identity,Direction, Design, Motion
Oztix had quietly become an independent ticketing leader in Australia — working with a national network of promoters, venues, and festivals to help shape the backbone of the country's live music sector.
After eighteen years in the market, the visual language hadn't kept pace with the business it now belonged to. Brand equity was beginning to lag behind reputation, and the gap between what Oztix had built and how it presented was widening.
The new identity needed to reflect the company Oztix had grown into without abandoning the equity it had built. Anchored in two of the business's defining principles - Partnership and Personalisation - both resolve into a single mark: an interwoven form symbolising a handshake and a thumbprint, with a subtle nod to the O and Z letterforms.
The reinterpreted symbol and logo suite, an expanded palette, and a flexible system extend the identity across every surface the business touches - from the ticket in someone's hand to the online portal that delivered it. A confident, malleable system that pays homage to its original beginnings whilst giving the business room to speak to promoters, venues, and fans in an industry that has moved from the box office to the browser.
Completed at:
MITP Agency Pty Ltd.
Project Directors:
Fraser Johnson, Alex Paioff
Identity, Direction, Design, Motion:
Patrick Ball [PABA STUDIO]
Tone of Voice & Copywriting:
David Gardiner
Photography & Video:
Tay Kaka