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PROJECT INFORMATION:
Oztix Ticketing Solutions


SCOPE

Identity,Direction, Design, Motion

CHALLENGE

Oztix had quietly become an independent ticketing leader in Australia — working with a national network of promoters, venues, and festivals to help shape the backbone of the country's live music sector. 

After eighteen years in the market, the visual language hadn't kept pace with the business it now belonged to. Brand equity was beginning to lag behind reputation, and the gap between what Oztix had built and how it presented was widening.

SOLUTION

The new identity needed to reflect the company Oztix had grown into without abandoning the equity it had built. Anchored in two of the business's defining principles - Partnership and Personalisation - both resolve into a single mark: an interwoven form symbolising a handshake and a thumbprint, with a subtle nod to the O and Z letterforms.

The reinterpreted symbol and logo suite, an expanded palette, and a flexible system extend the identity across every surface the business touches - from the ticket in someone's hand to the online portal that delivered it. A confident, malleable system that pays homage to its original beginnings whilst giving the business room to speak to promoters, venues, and fans in an industry that has moved from the box office to the browser.


CREDITS

Completed at:
MITP Agency Pty Ltd.

Project Directors:
Fraser Johnson, Alex Paioff

Identity, Direction, Design, Motion:
Patrick Ball [PABA STUDIO]

Tone of Voice & Copywriting:
David Gardiner

Photography & Video:
Tay Kaka








Project Info:
 Credits:
The rebrand arrived alongside a re-platformed website, a smart recommendation engine, and an expanded product suite - a moment where the business itself was being rebuilt from the inside out. The visual identity needed to carry that weight without making a fuss about it.

Three concepts sit inside the symbol: an O–Z monogram, a handshake, and a thumbprint. Partnership and Personalisation, named directly. The original Oztix blue carries through, joined by a deep navy and a warm orange that opens the system up for the full breadth of live event communication — from corporate stationery to festival apparel.
Neue Haas Grotesk & Aktiv Grotesk anchors the typographic system. Neutral, contemporary, and confident enough to sit behind everything from product UI to large-format outdoor without ever drawing attention to itself.

The symbol earns its keep by behaving as more than a logo. Scaled up, it becomes a graphic language in its own right -concentric ripples that repeat across photography overlays, posters, apparel, environmental signage, and app interfaces. Image treatments lean into duotone, alternating between blue and orange to keep the system's two registers in conversation: the precision of the platform, and the energy of the events on it.

 The brand line - Think Outside the Box Office - sets up a campaign system that extends through messaging like Tickets Without the Bull, The Group Behind the Gigs, and Built on Partnerships. Together they reposition Oztix from a transactional ticketing service to what it actually is: the infrastructure behind a significant part of Australia's live music economy, run by people who care about the gigs as much as the punters do.

For a company in the business of getting people through the door, the new identity is what shows up before the show starts.
Client:
Oztix Ticket Solutions Pty. Ltd.

Completed at:
MITP Agency Pty Ltd.

Project Directors:
Fraser Johnson, Alex Paioff
 Identity, Direction, Design, Motion:
Patrick Ball [PABA STUDIO]

Tone of Voice & Copywriting:
David Gardiner

Photography & Video: 
Tay Kaka