Frank Bare Oil
| Alba Edible Oils required a distinctive new identity for an exclusive category developed by the company: Bare Oil. The premium, low-environmental-impact cooking oil presented an opportunity to establish both an identity and a product name from the ground up, with the aim of exemplifying the product’s innovation while setting it apart from other cooking oils in the space.
The resulting identity and brand name were developed around the personality of ‘Frank’ a bold, expressive and forthright character, driven by the core proposition of having “a frank conversation” to educate consumers. This language and tone played a critical role in communicating the product and its values through direct, unfiltered and well-crafted messaging. The visual system followed the lead of this tone and personality, implementing natural and eye-catching colours, organic elements, illustrations and type work to bring the brand to life. CREDITS:
Lead Design Motion Illlustration Creative Tone of Voice Copywriting Alba Edible Oils MITP Agency Fraser Johnson Alex Paioff Patrick Ball David Gardiner |