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Frank
Bare Oil
Creative & Art Direction | Design
Alba Edible Oils approached us to create a brand identity for their new oil product range, Bare Oil. The goal was to differentiate this healthy, environmentally friendly oil from competitors in the market.We developed a brand personality for Bare Oil that is bold, inviting and expressive. The name "Frank" was chosen to convey honesty and a human touch. Key messaging emphasizes the absence of additives, chemicals, and numbers in the product, reflecting its unique qualities and environmental values.
- Frank Bare Oil, because “There’s no one like Frank.”The visual identity offers a feeling of both a contemporary and approachable design system. With the vibrant colour palette helping to reflect the cheeky tone of voice, with playful typography and eye-catching shapes and collateral that reject the more restricted identity of typical oil packaging.
- Frank Bare Oil, because “There’s no one like Frank.”The visual identity offers a feeling of both a contemporary and approachable design system. With the vibrant colour palette helping to reflect the cheeky tone of voice, with playful typography and eye-catching shapes and collateral that reject the more restricted identity of typical oil packaging.
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