Cloud.GG
Cloud Gaming
| Speaking directly to gamers in their own language was the driving force behind the latest Nvidia GeForce NOW Powered by CloudGG campaign. Timed alongside PAX Australia, the nation's largest gaming convention, the programmatic Out-of-Home rollout targeted the Melbourne CBD, the Convention Centre precinct, and surrounding transport routes. With over 100,000 convention attendees in the area, the creative swapped heavy technical jargon for clever, game-led humour. Grounded in the community’s own shorthand, the campaign acted as a knowing nod to players, bridging the gap between a typically technical service and the community it actually serves. CREDITS: |
Client
Client TeamCompleted at Directors / Manager Art Direction Lead DesignMotion Creative Copywriting Photo Edits Marketing Manager |
| Pentanet MITP Agency Alex Paioff Patrick Ball Dave Gardiner Kaleb Woodward Christian Polson-Brown |